Will economic hardship transform Generation Y?
July 2, 2009
Interesting article by Jonathon Lewis at AdAge.
EXCERPT:
“Things will never be the same
Our nation’s rush to borrow its way out of debt has more than a few economists worried. And you can bet your Euros it’s our generation that will pay for this mess. The era of “Bad credit? No problem” is over, and the luxuries we’ve taken for granted are slipping away. We’re inheriting incomprehensible debt, unsustainable social programs and leaders who think the way to fix the problem is to keep doing more of the same thing. You and I have to come to terms with the knowledge that more trouble is heading our way, and hiding from it won’t make it disappear.”
